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Aug 10, 2009 : Peachtree Brand to Reflect Broader Service Offering
Boynton Beach, FL – August 10, 2009: Peachtree introduces the launch of Peachtree Financial Solutions as its new global brand. The name change, which goes into effect today, will more closely align the organization’s business units with its ongoing mission of providing comprehensive financial solutions to consumers, attorneys and insurance professionals. The new name also reflects the growing need for expanded financial offerings being sought in the marketplace that will better address today’s challenging economic conditions.
“Our corporate branding initiative is a perfect reflection of our growth and it is in response to our customers’ demand for a variety of financial options,” says Jim Terlizzi, CEO of Peachtree Financial Solutions. Terlizzi further adds, “Peachtree Financial Solutions is uniquely positioned as the preferred provider of financial alternatives for individuals and low risk investment solutions that are uncorrelated to traditional investment markets.”
Alberto Cairo, Chief Operating Officer, further elaborated on the decision. “Our re-branding of the organization reflects our commitment to meeting the diversified needs of the marketplace in a rapidly changing economy, and it clearly identifies us as the leading provider of solutions for holders of high quality, but illiquid assets and deferred payment obligations.”
About Peachtree
The Peach group of companies (noted herein as Peachtree, Peachtree Financial or Peachtree Financial Solutions), includes, among others, Peachtree Settlement Funding, Peachtree Pre-Settlement Funding, Peachtree Attorney Cost Financing, Peachtree Life Settlements, Peachtree Special Asset Funding and Peachtree Advanced Life Solutions. Through its group of affiliated companies, Peachtree caters to people seeking to sell structured settlement payments, annuity payments, life insurance policies, lottery prize payments, sweepstakes awards, and sports contract payments. In addition, Peachtree also provides cash advances to people with pending personal injury claims and offers turnkey marketing programs to the insurance distribution marketplace. Peachtree has purchased over $4 billion of specialty receivables and continues to expand into new areas by bringing institutional financing and professionalism to bear on underserved markets. For further information about Peachtree, please contact Dana Peller at (866) 931-2683. Peachtree’s corporate website address is www.peachtreefinancial.com


